FSID – the charity for Sudden Infant Death has recently changed their name to The Lullaby Trust. They have chosen this new identity to help raise further awareness and to ensure that sudden infant death is not ignored or considered to be an issue of the past.
Across the country, over 600 apparently healthy babies continue to die suddenly and unexpectedly every year. This is unacceptable and The Lullaby Trust want to do all they can to prevent these deaths.
‘The Lullaby Trust’ communicates warmth, trust and compassion. It is a simple name which is easy to remember and illustrates commitment to promoting safer sleep for babies in every family.
In 2000, The Gro Company who manufacture Grobags – the safest baby sleeping bag – began working with The Lullaby Trust to develop a safe baby sleep bag – the Grobag®. Both organisations wanted to reduce sudden infant death risks from traditional bedding. Although sheets and blankets can be used to sleep babies safely, babies can wriggle down under the covers, creating risks such as overheating and covering of babies’ heads.
Nowadays over 95% of parents in the UK use baby sleep bags, despite being a relatively unknown product in the UK Grobags were first launched.
Through the partnership, over 3.2 million parents and over 250,000 healthcare professionals have been reached via product sales and leaflets. Further consumers have been reached with safe sleep messages via consumer baby shows, websites, advertising and marketing materials.
Not only do the Grobag® Baby Sleep Bags meet The Lullaby’s Trust requirements in terms of their design and construction, but we appreciate the extra steps that have been taken to ensure their sleep bags are used correctly by parents. For example, the free room thermometer that is supplied with every Grobag® which helps parents maintain the correct room temperature and on the reverse of the thermometer, parents are reminded of all the steps to make a safer sleeping environment for children.
Grobags are also available in different Togs to adapt to weather temperatures. Summer Grobags are available in loads of different designs for boys and girls in both 0.5 Tog Grobags and 1.0 Tog Grobags. Alot of these Grobags are also Travel Grobags which means they can be used in a car seat or pushchair, thanks to hidden slots in the back of the fabric – perfect for travelling and holidays.
Other Brilliant Baby Products can be seen by clicking HERE.